I've got news fo those who's been waiting to discover new brands. There is a new born brand called "Alves". This brand was founded in 2012 with a small production line producing knitted swatches in New York & Paris which was then sold to companies such as Victoria Secrets & Banana Republic.
"Suddenly the brand needed change and development so I furthered my knowledge and skills by studying at the Royal College of Arts London in Menswear Knitwear," -says Justin Alves ( creative director of the brand),
"From this the brand was recognised and presented through different platforms such as Liberty's London & Vogue."
Alves is specialised in Knitwear & Denimwear for Men & Women.
"I want the clothes to act as a powerful vehicle to carry the message of masculanity, feminility, luxury and fine sexuality,"says Justin, -"It would echo what Alves stands for"
"Justin, tell us about Your latest collection. What it was inspired by?"-" Every collection I have produced tells a story from my life, what I have seen, what I have felt, people that I have loved and lost. Inspiration may come from any source; nature, lifestyle, people, feelings and music.
The Concept of the Spring Summer 016 collection;
Zinnia: the name of my mother and the name of a flower that symbolizes the cultural heritage that permeates this collection. This vivid red flower is characteristic of Portuguese culture, discernible on roof tops and on ceremonial attire. My mother represents the fragility of a flower, sharing the same delicacy and softness as captured by the image of her. The soft breeze and the endless possibility that the sea embodies mesmerised me and took my imagination to another place. Such aesthetics captivate our vision, enchant us with their vibrancy and arouse our imaginations in ways that foster a sense of escapism. The evocativeness of these images mirror those of Frida Kahlo, whose artwork awakens the same overwhelming yet captivating feelings. We are invited to let our imaginations wonder freely and unreservedly: an escapism that manifests through my clothing. It is an amalgamation of these fragments that my work reflects as I have taken these elements and fused them to create a collection that mirrors the freedom epitomised by the images."
"Justin, can You describe a person who chooses Your clothes? What kind of public Your creations are destinated to?" -"The person for Alves should allow himself/herself to be expressive and self confident, not afraid of change," - says Justin.
From January 2016 we can buy the creations of Alves from his online store www.alveslondon.com
|Justin Alves at work|
|Me wearing personalized patchwork shirt during Milano Fashion Week|
|Me speaking with blogger Alina Keller during Milano Fashion Week, wearing Alves,|
photo by Vladlena Demisheva
Special thanks to the store
"Portici Calzature" (via S. Agostino 17, Mondovì) for my Cult Shoes.