giovedì 29 dicembre 2016

Shoeapps! New life for your shoes!

Hello fashion babes! You already know that I love shoes, any woman does. And often we have some pair of our favorite shoes that maybe don't use anymore o maybe used them so many times, that they become "old" too fast. I have great news for you, now we can give another "chance" to our shoes even if they too "old" or too classic. Let me introduce   Shoeapps, the brand that creates amazing accessories for shoes.

 The SHOEAPPS brand was founded in 2015 in Cologne, their manufacturing is situated in the small artisan factory, located near Lucca, 14 century city in Tuscany, in the heart of Italian luxury leather industry, . Shoeapps are always made in limited editions using remains (left overs) from luxury brands leather productions. The creative director of this brand is Elena Nazaroff, fashion designer, world traveller and mother of 2 children.

K. -Elena, how was born the idea to create shoe apps?
E. -After more than 20 years in fashion industry I was aware of huge amount of left overs our industry produces. I really wanted to create luxury sustainable product. Last couple of years I was travelling around Europe together with my 8 year old son,  looking for inspirations, while its found me!! Travelling around ,especially with children required very smart packing and small suitcases, I reallized that shoes take the most space in our luggage, I created shoeapps, an easy to put on accessories that instantly transfers the look of your shoes. I was able to have variety of styles during my travels and have a lot of space in my luggage for my clothes. I didn't have to make any sacrifices!!  

K. - How many models are present in your last collection? Which materials are used to produce your items?
E. -We are taking different aproach to designing, since it is travel accessories made from remaints of high quality leathers and other materials, we introduce new style every month, every style is done in limited editions in variety of colors. Once it's sold those colors never repeat again. So it is always unique. We are also working on some interesting collaborations with on and off line ratailers, we will keep you posted.

K. -Wow, I love the idea about limited edtion! It means that there is no chance to see the same accessories on the feet of some girl at the same party. Elena,  can you describe a woman who chooses your accessories? 
E. -It is  a cosmopolitan woman who travels, with sence of style, who likes variety and appreciates high quality, who cares about sustainability in product and her life style. 

K. -Fashion advice from Elena? 
E. -Always stay true to your personal style, eclectic or classical, bend the rules and stay creative!! Shoeapps is a great tool for your creativity!!

You can buy Shoeapps ,visiting the website

Follow them on Instagram and Facebook

sabato 10 dicembre 2016

Balmain Hair Couture

 Ciao fashioniste! Oggi parliamo di capelli. Tutte voi conoscete la Maison Balmain Paris, famosa per i suoi abiti stravaganti e lussuosi. Non tutti sanno  che questa casa di moda ha anche una linea  che si occupa della cura e della bellezza dei capelli,  "Balmain Hair",  leader nel mercato dei complementi per capelli ed extension di tendenza. Anni di esperienza nell’hair design e la vastissima gamma di prodotti hanno portato alla nascita di lussuosi accessori per capelli.

Balmain Paris Hair Couture ha realizzato il fermaglio Hair Barrette, che fa parte della nuova collezione di accessori di lusso che sarà lanciata il prossimo anno. Onde spettinate, code di cavallo, acconciature dall’effetto scompigliato: dai il tocco finale a delle semplici pettinature con questo elegante accessorio che renderà più affascinante ogni tuo look.

                Il fermaglio Hair Barrette è realizzato in vera pelle scamosciata o in nappa e include una bacchetta placcata in oro 14k sulla quale è inciso il logo Balmain. Basta fissare questo accessorio sulle lunghezze oppure su un’acconciatura elegante per un immediato tocco chic e alla moda.

L’Hair Barrette Balmain in pelle scamosciata è disponibile in Nero, Marrone e Beige, mentre  l’Hair Barrette Balmain in nappa è disponibile in Nero, Bianco e Oro. Un ottima idea regalo per il Natale.

Photo credit Balmain Paris