mercoledì 26 agosto 2015

Ohzel

 Hello fashionistas! As for me I'm always happy to discover the new brands which work with recycled materials! And I want to tell you about new brand from Germany!  It's called "Ohzel" and it was founded in march 2015. M.Wittenhaus and G.Beer are the creative directors, both students of fashion design in Hamburg.

 They produce totes out of used leather. In their  range you can  find different kinds of belt, pouches, bags, clutch bags and a lot of other totes. Every Ohzel's item  is hand made in Hamburg, Germany.

 Ohzel stands for sustainability, as they only work with used leather to produce the Ohzels.
They like working with worn leatherjackets very much, but they  work with other used leather as well.
Every Ohzel is one of a kind, since all the leather jackets and the other used leather have got different seams, colours and haptics.
For the handels they like to use climbing ropes, because they are not biodegradable and they found a way to recycle them.
 The  latest  summer collection,  has a range of 15 items. The best sellers ar  bags and  belt bags.


My question to Ohzel is: "What kind of public Your creations are destinated to?"
 "We would like our target audience to be conscious about the problem of fast fashion, we want them to think about the products they buy and to decide if they reallly want and need what they buy."


 Ohzel is  a startup brand and does not have stores where you can by their  goods yet. But  you can visit their  on-line shop at www.ohzel.de where they have a range of Ohzel`s  sell.
You also will find  them at different festivals and trade fairs, see their latest news and where thei display on otheir website.
















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