martedì 27 ottobre 2015

Halatna. In fur we trust...

Hello guys! Do you like fur? Are you obsessed with luxury accessories? Today i'm gonna tell you about new born brand from France. Halatna brand was founded September 2015. The creative director is Adrien Martinez. Adrien studied fashion design at Studio Berçot in Paris. Adrien has worked for some famous brands and now he decided to create his own universe.
"Adrien, what kind of accessories do you produce?" "You know, the world fashion market is currently saturated. That's why I want to focus on one powerful and appealing product which will give a strong image to the brand. This product is a bracelet called "365" made of a fur strip lined with suede and a magnetic clasp.This item is absolutely new in the fashion accessory market and I own the worldwide patent to produce it.
My vision is simple: make mentalities evolve and suggest fur as jewelry."

Adrien tells that he wants to introduce new colours, new fabric mixes and new geometric designs for the next season.  "I am not in position to give you information about the next creations of Halatna, but here is a hint: I am very passionate  about interior design."

"Adrien, can you please tell us what kind of fur and other materials are used in Your production?"
"First of all I want to mention that all models are made from animals reared solely under human European Union standarts. People have to know that the raising conditions in fur farms is more respectful of the animals well-being than the raising conditions in the food industry.
I use two types of natural fur: Rex rabbit and fox. I take particular care in the  choice of the raw materials . I use in selecting only the most beautiful pelts on the market. The skins are tanned using traditional techniques based on natural substances. This treatment mantains the softness and luster of the leather without affecting the fur. The lining is also very important to create a strong visual identity , it's a synthetic suede and I use always the same colour: yellow. To finish the magnetic clasp is embossed with the logo of our brand.
For this fall-winter collection Adrien chose classical colours like white, grey, black and brown. This collection is the first one and the most important, because these 8 models of bracelets will stay available all the time! The next collection will include flashy colours, so these accessories can be worn during the summer! There are different sizes available: XS, S, M and L, so you can choose the perfect size for your wrist! In the future their offering will be enriched by mink and chincilla.
"Adrien, how can we match your bracelts with our outfits?"
"If you are looking for a discreet bracelet, you should choose the rabbit one because the hair is short. But if you're looking for something extravagant and trendy - the fox fabric would be more suitable. I'd like to suggest the "365" bracelet to finish long sleeves items, but also slevelless top during summertime. You can also wear one bracelet on each wrist."

The bracelets are available on  www.halatna.com   






















Me wearing Halatna fox bracelet







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